Baby Nursery Co.

Sarah Jeffreys (founder)

My passion to make the perfect nursery rocking began in 2009.
 

Whilst paging through a pregnancy magazine I noticed a gap in the nursery furniture market for a comfortable and stylish nursery rocking chair. I was so excited that I cut open my own living room couch so I could understand how it was made; from that point my journey to make the perfect nursery rocking chair began and over the years we have been blessed with support from many moms and dads across South Africa.

Family

During the countless feeding and bonding times with our daughter Emma and our son Owen I was reminded daily, sometimes hourly how a comfortable nursery rocking chair should be something that every mom and dad has in their baby’s nursery. I loved my rocking chair and I wanted to share this comfort with moms across South Africa.