Original Baby + Kids Apparel 🇿🇦 Made by a mamma
Hey! I’m Reese, and I’m so glad you’re here!
Before there was Flynn Jaxon, there was Max. Becoming a mom changed everything. Like so many parents, I wanted beautiful, practical products that reflected our family’s style, but back in 2016, I struggled to find them. Everything felt overly traditional, heavily gendered or simply wasn’t made to last. So I decided to create them myself.

Today, more than 10 years later, we’re incredibly proud to be delivering Flynn Jaxon, along with a carefully curated collection of our favourite brands, to families across South Africa and around the world.