Super By Nature

Meet the mom behind SBN

Hi, I’m Justine, a mom of two amazing little humans, who taught me very quickly that feeding children is not nearly as easy as people make it sound.

Building a business wasn’t the plan. I was just trying to avoid endless mealtime battles while trying to survive the rollercoaster that is picky eating.

The advice was everywhere: keep offering, don’t pressure, stay patient, make it fun.

It’s good advice. But when your child is picky, sensory, cautious, stubborn, overwhelmed or all of the above depending on the day, nothing can save you.

So my mom brain got thinking…

what if veggies could begin inside the foods kids already trusted? A tiny amount, in familiar food, with less pressure and less guilt.

And if it helped in our house, maybe it could help other families too.

That is how Super Sprinkles started.